It seems that client generation websites are multiplying faster than a boat full of rabbit sailors enjoying a period of extended shore leave. Notwithstanding the significant doubt surrounding whether leporine society actually boasts a merchant navy, it does seem that these types of websites are launching with greater regularity. They all promise to attract pretty much the same thing: sensible clients with the ability to pay for legal services.
The problem these sites are facing in persuading lawyers aboard in significant numbers, however, is that previous versions have been spectacularly unsuccessful. Unless the current models represent a significant departure from the ‘here today, gone tomorrow’ platforms of the past, they too are heading for the dustbin.
Someone once said that being a salesman is either the easiest and best paid job ever or the hardest and worst paid job in the world. Whichever category you find yourself in depends, in part, on your customer. And if your customer is a lawyer, then you need to be prepared for regular periods of bread and dripping.
Let’s face it, selling anything into the legal profession is not for beginners. It is a task which Sisyphus would have regarded as thankless. Solicitors are programmed to be sceptical and immune to the grand claims of sales people. Every day legal practices are bombarded with emails and telephone calls from people trying to sell them everything from photocopy paper to the latest software innovation.